This task is significantly a strategic activity and relevant only when we have portfolio of related products or IP solutions. Alternatively this is relevant for senior management to optimize the overall portfolio and associated investments. Within the product line it is the process of optimizing the allocation of resources across products of a company/group with intent to maximize the value of the portfolio. The resources include engineering/R&D resources, marketing efforts and operational.

Portfolio management helps to Maximize value of product portfolio in terms of Financials, and Market situation. It also helps to optimize and balance the product mix in terms of number of products, products with short term and long term perspective and efficiency of distribution of risk-reward across the portfolio.

It also helps in alignment with company’s strategic goals with effective utilization of resources to optimize returns on investment.

Roles & Responsibilities:

Trigger/Entry Criteria:

• New Product: Business Plan approved.
• Existing Product: Specific action based on Product/IP business review & monitoring activity.

Exit Criteria:

Product Strategy Document reviewed and approved.